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J.Jill is an American retailer specializing in women swear. On 9, 2017, J.Jill became a publicly traded company on the New York Stock Exchange (NYSE) trading under the ticker symbol JILL.
J Jill, a retailer of its own brands of women’s apparel, is not sizzling right now. And that, in my experience, is the best time to consider buying a such a stock. But this isn’t a naive buy-any-shunned-stock contrarian play. Instead, think of it as thoughtful contrarianism.
J.Jill JILL, -7.87% Chief Executive Linda Heasley said the company suffered from the same weather issues as many retailers with the cool start to spring, but also had problems with execution and design.
From a fashion standpoint, Healey said merchandise “lacked color,” starting with too many blue items on the sales floor, then lots of black and khaki in , then a prominence of brown and while in . Customers expect blues, pinks and more options.