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ASOS plc (/eɪsɒs/ AY-soss) is a British online fashion and cosmetic retailer. The company was founded in 2000 in London, primarily aimed at young adults. The website sells over 850 brands as well as its own range of clothing and accessories, and ships to all 196 countries from fulfillment centers in the UK, US and Europe.
Despite deprecating its original meaning (As Seen On Screen), ASOS is still written as an uppercase acronym; the exception to the rule is the new logo designed by Ben Lewin in 2008, where it is stylistically shown all in lower case.
ASOS’ headquarters are in Camden Town, at Greater London House. As of 2013, their main fulfillment center is in Barnsley, South Yorkshire, where they employ 3,000 workers. The customer care department is based in Leaves den, near Waterford, in southwest Hertfordshire.
History:-
2000–2004: Founding and listing:
ASOS was established on 3 2000, by Nick Robertson, Andrew Regan and Quentin Griffiths. In 2001, ASOS was admitted to the Alternative Investment Market (AIM) on the London Stock Exchange.
2005–2012: Development:-
In 2005, the Buncefield Fuel Depot explosion led to the closure of the business for six weeks and £ 5m of stock was lost. In 2008, ASOS debuted kids wear on its site, however the branded market subsequently suffered declines at the expense of fast-growing own-label kids wear offers.
2013–present: Global expansion:-
In 2013, ASOSs opened its first office outside the South East, in Birmingham. Later in 2013, ASOS recalled belts contaminated with radioactive cobalt-60, ASOS Russia and China were launched in the same. In 2014, a fire in their Barnsley warehouse caused them to stop taking orders for almost three days.